Solia Blog
  • Client Registration

We at Solia Digital Media implement branding strategies for our clients. Websites are part of branding, but branding involves other elements such as creation of a logo, business cards, color, communication of a brand message and tagline, and designing the website in a style that remains consistent with the branding strategy.

Branding is important. For example, Nike prints its “swoosh” logo on all of its products and is well known for its tagline, “Just Do It.” Apple reflects a sleek, minimalist image through its product design and the marketing of those products. A look at the front page of Apple’s website reveals very few words and a slim display of colors, which is all part of the company’s branding - a way to distinguish itself from others.

Solia Media recently helped our client, Collaborative Touch Realty and Management create a branding by designing its logo, website, photography, business cards and overall message. Collaborative Touch was a wonderful project that promoted a vibrant and professional real estate company that serves a diverse client base in Metro Atlanta. We are grateful to this client for allowing us to be of service.

 

We can and often create detailed videos. Sometimes it's just a good idea to publish something simple on your website or social media, and remind your clients why they like you.

Here is an example of that sort of video we did for our client the Whistle Post Tavern in Conyers, Georgia. It shows Solia photography and our drone capability.

Solia Digital Media Best SEOBy Sophia Chapar:

Most people understand the importance of search engines. But how do those search engines work? They crawl, index and rank.

The crawl is first. Crawling is a process where search engines programs comb through links, words and descriptions on websites and essentially inventory the contents.

The search engines add that content is to their respective indices. For example, when Google indexes content it keeps key words and content in its database, and orders that information it has obtained and displays them as the search results you see after you “Google” something. A key element in having your site content accurately crawled is to have excellent content that is capable of being indexed.

Text is such data which can be properly indexed. However, images (jpgs, pdfs) and videos videos) cannot be indexed well without text-based information being associated with those images. Certainly the file titles, types and sizes can be indexed, but those alone won’t help a person find an image of a “boy with a red ball.”

We at Solia work to ensure that the text content on our clients’ sites contains the kind of terms that a person searching for the goods and services our clients offer would likely type.  Anyone can be found by someone who already knows your name. Success is when you are found by those who do not. If a client is a cardiologist  in Fairfield, Connecticut, that client want to ensure that search engines crawl and find those terms at least on his or her website so those who search for a “cardiologist in Fairfield, Connecticut.” Better still, a cardiologist who is nationally acclaimed or how has a teaching position at a prestigious university, or who is expansively published would want some of that information to be in crawlable form too.

This crawling usually happens routinely. Search engines tend to crawl sites with changing content more frequently. Fresh content is one element of a higher rank also. However, when Solia updates a client site significantly, we trigger a recrawl using our developer tools so that our clients’ sites’ new information can immediately be factored into the indexing process.

Ranking is another element, determined by closely guarded algorithms. Higher ranks are secured by many people searching for a particular site, lots of incoming links, security, and whether a site is mobile-friendly and relatively free of errors, among other things. We will address this issue in more detail in another post.

Call us if we can help!

Your domain is incredibly valuable property.

We at Solia Media often register and maintain domains for our clients, as their agents. Sometimes our clients control their own domains, and we make the necessary configuration changes to point web or email traffic to our servers.

Unless the domain owner chooses to pay for domain privacy, the domain owner can be identified through public searches. Some entities send official-looking documents or emails to domain owners, which warn of impending renewals or otherwise warn the domain owner of the need to take certain action. The domain owner is thus induced to send money unecessarily. In some cases, that money is just gone. In other circumstances, the documentation is really designed to authorize the transfer of the domain at a premium price.

Per Wiki: "Domain slamming (also known as unauthorized transfers or domain name registration scams) is a scam in which the offending domain name registrar attempts to trick domain owners into switching from their existing registrar to theirs, under the pretense that the customer is simply renewing their subscription to their current register."

An example of a solicitation attempt to induce the owner to transfer the domain follows. If you have any questions about the effect of a communication you may receive, please just call Solia Media at 678-750-0240 or Toll Free 877-930-7496.

DomainSlam

logoReagan Financial Planning, LLC is an independent fee-only financial planning & education firm devoted to helping families, individuals and small businesses reach their financial & life goals. Solia's website is responsive, has a unique design for navigation, offers forms and information for the visitor.

Contact Solia

Email Us This email address is being protected from spambots. You need JavaScript enabled to view it.

Metro Atlanta, Georgia, USA 678-750-0240

Toll Free 877-930-7496

Serving clients world-wide with two physical office locations:

Georgia (USA)
917 Railroad Street, Suite B
Conyers, Georgia 30012

Fairfield County
Connecticut (Tri-State)

 

Subscribe to our updates

For Payment


wind119

comodo secure 100x85 white