Smartphones use grew faster than anyone could have imagined grown rapidly. By the end of 2016, mobile web usage overtook desktop access. Responsive web design allows for a proper experience for mobile users. A website with responsive web design adapts to the screen it is being used on. The website automatically reformats to give the user a better experience, that is well suited to their device, and can give your site a number of benefits. With responsive web design, all content and pages are flexible across all screen resolutions and devices. Whether you’re viewing a website on your smartphone or a laptop, it will be unified and easy to navigate despite the differing screen sizes. Providing an optimal experience for the user across the board, responsive web design means your user can read and navigate the site with minimum resizing and scrolling.
Responsive web design was introduced back in 2010 and recommended from 2015 onwards. Google now considers “mobile friendliness” as factor search results. Critically Google recommends responsive design and ranks sites with responsive design higher than those without it. Google has now been implementing mobile-first indexing strategies. Mobile-first indexing bases ranking and indexing from the mobile version of a site, as opposed to the desktop version. If you already have a responsive web design, then you won’t need to modify your websites. This is the most recent effort by Google to further improve mobile web experience.